For more than three centuries, El Tocuyo was one of the great textile cities of South America. Its fabric — a thick, strong and cheap raw cotton cloth — was exported to New Granada, Quito, Peru, Argentina, Chile, Spain, France and England. The word tocuyo entered Spanish-American Spanish as a generic name for any rustic cotton cloth: one of the few cases in world history in which a city's place name became a common noun.
Origin: the looms of Pérez de Tolosa (mid-16th century)
After the execution of Juan de Carvajal in 1546, the judge Juan Pérez de Tolosa and his successor Juan de Villegas boosted the economy of El Tocuyo. One of the most decisive decisions was to establish official looms in the city to take advantage of the cotton that was abundantly cultivated in the valley.
By 1563, El Tocuyo was already producing enough cloth to receive the official title of "Most Loyal City of El Tocuyo" and for the Crown to issue specific ordinances on the quality and export of the fabric.
The popular etymology: "cuyu", to twist the thread
The chronicler Juan de Arona proposed a popular etymology for the name tocuyo: it would derive from the Quechua "cuyu", which means "to twist the thread with the hands". The hypothesis is plausible if one considers that part of the slaves and workforce who twisted the cotton in El Tocuyo came from areas with Quechua influence. However, other etymologies associate it with the name of the river or with a local word.
The Hoz Berríos ordinances (1621)
In 1621, the governor Francisco de la Hoz Berríos issued ordinances that obligated indigenous women from the Tocuyan encomiendas to spin cotton for the encomenderos. These ordinances consolidated the cloth industry during the 17th century and gave El Tocuyo the character of a manufacturing hub of the Province of Venezuela.
The El Tocuyo–Tunja export route
The main commercial route was El Tocuyo → Tunja → Bogotá, from where the cloth was distributed to Quito and Peru. Other routes reached:
- Argentina and Chile, via the royal road of Upper Peru.
- Spain, via Cartagena de Indias.
- France and England, via Hamburg and Amsterdam.
That is to say: the cheap cloth produced by indigenous spinners and Tocuyan weavers was worn in markets that ranged from Buenos Aires to London.
Uses of Tocuyo Cloth
- Shirts and work clothes of peasants and miners.
- Bedding and tablecloths for hospitals, convents and humble families.
- Sacks for goods: flour, coffee, cocoa, sugar.
- Pictorial support: South American painters — including the Painter of El Tocuyo — adopted Tocuyo cloth as a local alternative to European linen.
- Ship sails and naval rigging in some more resistant variants.
"Tocuyo" as a common noun
The popularity and availability of the Tocuyan fabric were such that the name of the city came to generically designate the type of fabric. In the Spanish-American Spanish of the 17th and 18th centuries, saying "a tocuyo" was equivalent to saying "a rustic cotton cloth", regardless of where it had been produced. The term is still alive today in some countries — Colombia, Ecuador, Bolivia, Peru — as a generic name for thick raw cotton cloth.
Few cities in the world have managed to give their name to a common noun. The case of Tocuyo cloth is comparable to that of Damascus (damask fabrics) or Kashmir (cashmere wool).
Decline
The cloth industry went into decline in the 19th century due to several factors:
- Independence broke the colonial export networks.
- English industrialization dramatically lowered the price of industrial cotton, against which Tocuyan manual looms could not compete.
- Sugarcane and coffee took the place of cotton as the main crops of the valley.
- The customs policy of Gran Colombia and later of republican Venezuela did not protect local manufacturing.
By the early 20th century, Tocuyo cloth had disappeared as a commercial industry, although its memory remained in speech and in some family workshops.
Today
Some contemporary initiatives have tried to recover the cloth craft in El Tocuyo and the Humocaros as an artisanal product of cultural tourism and historical memory. The "Don Eligio Anzola Anzola" House of Culture preserves loom pieces and samples of colonial fabrics.
For Tocuyans, the cloth is a lost pride and, at the same time, one of the most concrete proofs that their city once occupied a prominent place in world trade. Every time, in any corner of South America, someone says "a tocuyo" to name a fabric, they unknowingly honor the Mother City of Venezuela.